The American television drama series, Mad Men aired its final two hour episode this past Sunday and Momentology, a digital marketing publication, sought feedback from industry professionals on what the television show has revealed about the advertising industry throughout the years and what the show’s enduring legacy will be.
Our VP of Marketing, Steven Hartman, is a fan of the show and was one of the 20 men and women discussing the show’s success and longstanding takeaways.
Steven explained that to many people the advertising industry is enjoyable on many levels, but where this show was successful was showing the insightful views of the work dynamics and giving the audience an opportunity to see how far things have come since the mid-1900s workplace.
Mad Men showed us a world where business was conducted long before anything digital existed, which is hard to even comprehend now that our world revolves around all things mobile, social, etc.
One of the most intriguing and memorable clips for Steven on how they conducted business was when advertising agencies wanted to make their client’s message flow with the media format they are consuming and then dealt with blowback for potentially misleading the consumer. Take, for example, this scene where Draper is being interviewed and questioned about their “Glow Coat Flo-Ex” commercials.
Compare that to today’s world where John Oliver takes the offensive on native ads.
Same core issue, just a different world of media where it’s surfaced.
Ultimately what Mad Men showed any professional in the ad industry is that the rate and advancement of new marketing channels happens much more quickly, but the challenge is still the same – being able to see where audiences are consuming their media and spending the correct amount to gain their attention.
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